01 · Challenge
The Gap: Product & Trial
Parents don't buy children's supplements casually. Trust has to be earned in person and reinforced where they actually shop.
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Tiny Titanz
Live commerce and physical activation combined into one connected campaign.
The Client & Campaign
Tiny Titanz is a Malaysian-based nutritional brand dedicated to empowering the next generation through specialised, functional children's supplements. The range focuses on three critical pillars of development: physical growth with Kid180, cognitive enhancement through IQ160, and digital-age eye protection with Viision 20/20 — giving parents science-backed solutions for their children's long-term wellness.
02 · Approach
The Approach
We executed a multi-touchpoint phygital brand activation designed to connect face-to-face trust, live commerce and community advocacy rather than create isolated campaign spikes.
03 · Execution
What We Did
The campaign combined a Baby Expo event activation, a high-impact TikTok Shop Super Brand Day with strategic TikTok Live streams and new product launches, and an exclusive private community event including a brand awards ceremony.
Things Got Real
The Result
The results were record-breaking: Tiny Titanz achieved the highest-ever sales volume in TikTok's supplement category.
Highest-Ever
TikTok category result
Sales volume in TikTok's supplement category.Let's Bridge The Gap Together
Live commerce and physical activation combined into one connected campaign.
The Client & Campaign
Tiny Titanz is a Malaysian-based nutritional brand dedicated to empowering the next generation through specialised, functional children's supplements. The range focuses on three critical pillars of development: physical growth with Kid180, cognitive enhancement through IQ160, and digital-age eye protection with Viision 20/20 — giving parents science-backed solutions for their children's long-term wellness.
01 · Challenge
The Gap: Product & Trial
Parents don't buy children's supplements casually. Trust has to be earned in person and reinforced where they actually shop.
02 · Approach
The Approach
We executed a multi-touchpoint phygital brand activation designed to connect face-to-face trust, live commerce and community advocacy rather than create isolated campaign spikes.
03 · Execution
What We Did
The campaign combined a Baby Expo event activation, a high-impact TikTok Shop Super Brand Day with strategic TikTok Live streams and new product launches, and an exclusive private community event including a brand awards ceremony.
Things Got Real
The Result
The results were record-breaking: Tiny Titanz achieved the highest-ever sales volume in TikTok's supplement category.
Highest-Ever
TikTok category result
Sales volume in TikTok's supplement category.