Product trial and QR-linked feedback turned live experience into consumer intelligence.
PA Food is a Malaysian frozen food manufacturer with a strong presence in both local and international markets. They specialise in authentic Malaysian frozen food including Asian flatbread (Roti Canai), halal steamed buns (Pau), pastry snacks, sauces and food pastes.
PA Food had a strong product range and a new product in development. What they needed was younger consumers actually experiencing it — and honest evidence about which flavours would win before committing to launch.
We brought PA Food's products directly to younger consumers and connected the live product experience with immediate consumer feedback, so preference data could be captured at the moment of tasting.
Through on-ground experiences including product sampling, live flavour tasting and interactive games, we created real touchpoints between the brand and its audience. Consumers were then engaged digitally through QR-linked surveys on the ground — capturing preference data at the exact moment of tasting, when the response is most accurate.
PA Food gained the consumer preference data they needed to refine and launch their new product with confidence — turning an activation budget into both trial and product intelligence.
Consumer preference data informed product refinement and launch decisions.
Product trial and QR-linked feedback turned live experience into consumer intelligence.
PA Food is a Malaysian frozen food manufacturer with a strong presence in both local and international markets. They specialise in authentic Malaysian frozen food including Asian flatbread (Roti Canai), halal steamed buns (Pau), pastry snacks, sauces and food pastes.
PA Food had a strong product range and a new product in development. What they needed was younger consumers actually experiencing it — and honest evidence about which flavours would win before committing to launch.
We brought PA Food's products directly to younger consumers and connected the live product experience with immediate consumer feedback, so preference data could be captured at the moment of tasting.
Through on-ground experiences including product sampling, live flavour tasting and interactive games, we created real touchpoints between the brand and its audience. Consumers were then engaged digitally through QR-linked surveys on the ground — capturing preference data at the exact moment of tasting, when the response is most accurate.
PA Food gained the consumer preference data they needed to refine and launch their new product with confidence — turning an activation budget into both trial and product intelligence.
Consumer preference data informed product refinement and launch decisions.