01 · Challenge
The Gap: Awareness & Connection
Festive periods are when malls either become a destination or lose their community to somewhere that did. Decoration alone isn't enough — people need something to participate in.
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Mayang Mall
A mall-wide Deepavali experience created for the Kuala Terengganu community.
The Client & Campaign
Mayang Mall is a modern shopping destination on the East Coast, developed as a celebration of style, taste and joy, intertwined with the region's rich culture, traditions and natural heritage. Developed by Pelaburan Hartanah Berhad (PHB), the mall sits in the heart of Kuala Terengganu, offering a diverse range of local and international brands across fashion, food and beverage, entertainment and other services.
02 · Approach
The Approach
We designed a vibrant Deepavali festival decoration and activation to celebrate the festival of lights while turning the mall environment into an experience the community could actively participate in.
03 · Execution
What We Did
The activation brought the mall to life through a visually striking entrance installation rooted in traditional Deepavali elements, an interactive rangoli floor art pathway, and immersive cultural theming carried throughout the entire mall space.
Things Got Real
The Result
A mall-wide festive experience that gave the Kuala Terengganu community a reason to visit, linger and share — and gave PHB a destination-level festive presence on the East Coast.
Destination-Level
Campaign outcome
A mall-wide festive experience designed for community participation.Let's Bridge The Gap Together
A mall-wide Deepavali experience created for the Kuala Terengganu community.
The Client & Campaign
Mayang Mall is a modern shopping destination on the East Coast, developed as a celebration of style, taste and joy, intertwined with the region's rich culture, traditions and natural heritage. Developed by Pelaburan Hartanah Berhad (PHB), the mall sits in the heart of Kuala Terengganu, offering a diverse range of local and international brands across fashion, food and beverage, entertainment and other services.
01 · Challenge
The Gap: Awareness & Connection
Festive periods are when malls either become a destination or lose their community to somewhere that did. Decoration alone isn't enough — people need something to participate in.
02 · Approach
The Approach
We designed a vibrant Deepavali festival decoration and activation to celebrate the festival of lights while turning the mall environment into an experience the community could actively participate in.
03 · Execution
What We Did
The activation brought the mall to life through a visually striking entrance installation rooted in traditional Deepavali elements, an interactive rangoli floor art pathway, and immersive cultural theming carried throughout the entire mall space.
Things Got Real
The Result
A mall-wide festive experience that gave the Kuala Terengganu community a reason to visit, linger and share — and gave PHB a destination-level festive presence on the East Coast.
Destination-Level
Campaign outcome
A mall-wide festive experience designed for community participation.