01 · Challenge
The Gap: Product & Trial
Clear aligners are a considered, high-value decision. The barrier isn't awareness — it's the first step. Most people never book the consultation.
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Dr Clear Aligners
Interactive scans and consultations built awareness and generated qualified leads.
The Client & Campaign
Dr Clear Aligners is a leading provider of dental clear aligner solutions in the Asia-Pacific region. Founded in Singapore in 2020, the company has rapidly established itself as an innovator in orthodontic technology, operating across 7 countries with over 1,000 partner clinics and 11 fully licensed dental facilities. It provides advanced teeth straightening solutions through precision-engineered clear aligners, combining proprietary triple-layered materials with 3D printing technology and AI-driven treatment planning.
02 · Approach
The Approach
We designed a physical brand activation around removing the first step of the sales journey by bringing personalised teeth scanning and consultation directly to potential consumers.
03 · Execution
What We Did
The activation featured an interactive on-ground engagement concept offering free teeth scanning and consultation services. To elevate the brand experience further, we also produced a limited edition premium gift collection exclusively for the campaign.
Things Got Real
The Result
The activation drove awareness and qualified lead generation within the target market, supported by a premium brand experience that matched the positioning of the product.
Qualified Leads
Campaign outcome
Free scans and consultations supported qualified lead generation.Let's Bridge The Gap Together
Interactive scans and consultations built awareness and generated qualified leads.
The Client & Campaign
Dr Clear Aligners is a leading provider of dental clear aligner solutions in the Asia-Pacific region. Founded in Singapore in 2020, the company has rapidly established itself as an innovator in orthodontic technology, operating across 7 countries with over 1,000 partner clinics and 11 fully licensed dental facilities. It provides advanced teeth straightening solutions through precision-engineered clear aligners, combining proprietary triple-layered materials with 3D printing technology and AI-driven treatment planning.
01 · Challenge
The Gap: Product & Trial
Clear aligners are a considered, high-value decision. The barrier isn't awareness — it's the first step. Most people never book the consultation.
02 · Approach
The Approach
We designed a physical brand activation around removing the first step of the sales journey by bringing personalised teeth scanning and consultation directly to potential consumers.
03 · Execution
What We Did
The activation featured an interactive on-ground engagement concept offering free teeth scanning and consultation services. To elevate the brand experience further, we also produced a limited edition premium gift collection exclusively for the campaign.
Things Got Real
The Result
The activation drove awareness and qualified lead generation within the target market, supported by a premium brand experience that matched the positioning of the product.
Qualified Leads
Campaign outcome
Free scans and consultations supported qualified lead generation.