01 · Challenge
The Gap: Awareness & Connection
Car batteries are a low-interest category until the moment they fail. The challenge was staying top-of-mind across months, not spiking for a week.
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Camel Power
A four-month integrated campaign reaching more than 500,000 people.
The Client & Campaign
Camel Power (M) Sdn. Bhd. is a key subsidiary of Camel Group Co., Ltd. Headquartered in China, the group is recognised as the largest automotive battery manufacturer in Asia. Camel Power focuses heavily on the local market, combining global manufacturing strength with a strong brand reputation for reliability and technical excellence. Their range covers high-performance energy solutions, primarily advanced automotive batteries including maintenance-free lead-acid, AGM and EFB start-stop options.
02 · Approach
The Approach
We planned and executed a quarterly digital brand activation campaign designed to drive consistent market awareness and product consideration over four months.
03 · Execution
What We Did
Through an integrated approach combining influencer marketing, digital advertorials and social media campaigns, we created monthly campaign initiatives that kept the brand visible, relevant and top-of-mind across their target audience.
Things Got Real
The Result
The campaign generated an accumulated 500,000+ reach, building Camel Power's digital presence and driving sustained brand engagement throughout the campaign period.
500,000+
Accumulated reach
Built across four months of sustained digital activity.Let's Bridge The Gap Together
A four-month integrated campaign reaching more than 500,000 people.
The Client & Campaign
Camel Power (M) Sdn. Bhd. is a key subsidiary of Camel Group Co., Ltd. Headquartered in China, the group is recognised as the largest automotive battery manufacturer in Asia. Camel Power focuses heavily on the local market, combining global manufacturing strength with a strong brand reputation for reliability and technical excellence. Their range covers high-performance energy solutions, primarily advanced automotive batteries including maintenance-free lead-acid, AGM and EFB start-stop options.
01 · Challenge
The Gap: Awareness & Connection
Car batteries are a low-interest category until the moment they fail. The challenge was staying top-of-mind across months, not spiking for a week.
02 · Approach
The Approach
We planned and executed a quarterly digital brand activation campaign designed to drive consistent market awareness and product consideration over four months.
03 · Execution
What We Did
Through an integrated approach combining influencer marketing, digital advertorials and social media campaigns, we created monthly campaign initiatives that kept the brand visible, relevant and top-of-mind across their target audience.
Things Got Real
The Result
The campaign generated an accumulated 500,000+ reach, building Camel Power's digital presence and driving sustained brand engagement throughout the campaign period.
500,000+
Accumulated reach
Built across four months of sustained digital activity.