01 · Challenge
The Gap: Awareness & Connection
Technology this abstract is hard to feel. The activation needed to make AI's possibilities tangible — and to do it with genuine heart, not a demo booth.
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Alibaba Cloud
An AI-powered CSR activation created with the Malaysia Federation of the Deaf.
The Client & Campaign
Alibaba Cloud is the digital technology and intelligence backbone of Alibaba Group, and one of the world's leading cloud computing and artificial intelligence service providers. Operating across more than 200 countries and regions, Alibaba Cloud delivers a comprehensive suite of cloud products and services to businesses of all sizes. In Malaysia, Alibaba Cloud is actively expanding its presence, supporting businesses in their digital transformation through scalable cloud infrastructure, data intelligence and AI-powered solutions.
02 · Approach
The Approach
We supported a CSR activation in collaboration with the Malaysia Federation of the Deaf (MFD), using Alibaba Cloud's artificial intelligence technology to animate drawings created by deaf children and make the possibilities of AI tangible.
03 · Execution
What We Did
Our role was to design and set up the event space, ensuring a seamless experience that reflected the heart of the campaign while the AI experience brought the children's drawings to life.
Things Got Real
The Result
A CSR activation that demonstrated AI's human potential rather than describing it — delivered in a space designed to hold the emotional weight of the moment.
Human-Centred AI
Campaign outcome
A CSR experience that made AI tangible through children's drawings.Let's Bridge The Gap Together
An AI-powered CSR activation created with the Malaysia Federation of the Deaf.
The Client & Campaign
Alibaba Cloud is the digital technology and intelligence backbone of Alibaba Group, and one of the world's leading cloud computing and artificial intelligence service providers. Operating across more than 200 countries and regions, Alibaba Cloud delivers a comprehensive suite of cloud products and services to businesses of all sizes. In Malaysia, Alibaba Cloud is actively expanding its presence, supporting businesses in their digital transformation through scalable cloud infrastructure, data intelligence and AI-powered solutions.
01 · Challenge
The Gap: Awareness & Connection
Technology this abstract is hard to feel. The activation needed to make AI's possibilities tangible — and to do it with genuine heart, not a demo booth.
02 · Approach
The Approach
We supported a CSR activation in collaboration with the Malaysia Federation of the Deaf (MFD), using Alibaba Cloud's artificial intelligence technology to animate drawings created by deaf children and make the possibilities of AI tangible.
03 · Execution
What We Did
Our role was to design and set up the event space, ensuring a seamless experience that reflected the heart of the campaign while the AI experience brought the children's drawings to life.
Things Got Real
The Result
A CSR activation that demonstrated AI's human potential rather than describing it — delivered in a space designed to hold the emotional weight of the moment.
Human-Centred AI
Campaign outcome
A CSR experience that made AI tangible through children's drawings.